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Real-time · Multi / Single airline

Your PSS books.
We answer everything else.

  • We serve your searches on your behalf.
  • Nobody computes travel & tourism content as fast as we do.
  • You take care of what most matters: booking, payments & your customer.
  • Forget caching and / or prediction algorithms.
  • Deliver accurate, real-time data straight from your source.
  • Hundreds of replies in milliseconds.
  • Search from any town to any town anywhere in a time span.
  • Deliver just the content that your customers look for.
  • Answered on your behalf. Invisible to the traveller.
  • Accurate pricing... before your competitors serve a single one.
  • Personalized prices computed in real time.
  • Offload your IT Setup and do much more with it.
  • Seamless integration.
  • Best routing across airline and airlines partners.

biztribution answers availability, fares, schedules, routing and pricing on behalf of the provider: airline, hotel or any travel supplier using only data the provider creates and owns, ingested as it changes. Travellers get the provider’s own answer; your systems focus on booking and payment.

Explore solutionsRun a live searchLiveTalk to us

Not a mock-up: every demo calls real biztribution web services on dummy data (milliseconds are shown for reference).

To find one record among 250 million
≈10 ms
Real-time computation solutions
16
Inbound paths back into your PSS
0
Location to any location, worldwide
Any

01 — Why now

Look-to-book grew 100× in twenty years. AI is adding the next zeros.

Twenty years ago, an airline answered around a hundred searches for every ticket it sold.[4] Metasearch multiplied every query across dozens of sellers, modern OTAs multiplied it again[3] — and IATA now estimates the ratio at tens of thousands to one.[2] AI agents are about to remove the last limit on search traffic: the human.[3],[4]

Searches per ticket soldLogarithmic scale — each gridline is ten times the one below.
2030 → 2046No published model goes this far.Every multiplier still points up.100 : 11K : 110K : 1100K : 11M : 110M : 120052015202520352045today100–200 : 1≈20,000 : 1≈2,000,000 : 1?
Published estimate Published projection
View the data
YearSearches per ticketEraSource
2005100–200 : 1Early onlineOAG, 2026
2015≈1,000 : 1MetasearchPhocusWire (Amadeus), 2015 · PhocusWire (Gibergues), 2025
2024≈20,000 : 1OTA innovation & NDCPhocusWire (Gibergues), 2025 · OAG, 2026 · IATA Airlines, 2025
2026*200,000 : 1+AI agentsPhocusWire (Gibergues), 2025 · OAG, 2026
2030*≈2,000,000 : 1?Agents talking to agentsOAG, 2026

* Projection.

  1. 2005

    100–200 : 1

    Early online[4]

    Travellers visit a handful of airline and OTA sites before buying.

    OAG, 2026

  2. 2015

    ≈1,000 : 1

    Metasearch[3],[6]

    One shopper query fans out to many airlines, OTAs and other metasearch engines.

    PhocusWire (Amadeus), 2015 · PhocusWire (Gibergues), 2025

  3. 2024

    ≈20,000 : 1

    OTA innovation & NDC[2],[3],[4]

    Calendar search, virtual interlining and multi-market sourcing trigger 10+ extra queries per search.

    PhocusWire (Gibergues), 2025 · OAG, 2026 · IATA Airlines, 2025

  4. 2026 · projection

    200,000 : 1+

    AI agents[3],[4]

    Agents search around the clock on the traveller’s behalf — no peaks, no troughs, no fatigue.

    PhocusWire (Gibergues), 2025 · OAG, 2026

  5. 2030 · projection

    ≈2,000,000 : 1?

    Agents talking to agents[4]

    Multiple agents per user, cross-checking and negotiating — OAG calls 2M the midpoint of a plausible range.

    OAG, 2026

The shopping shift

Airlines are taking shopping back from the GDS — and every search with it.

For decades, airlines delegated shopping: they filed fares and distributed schedules and availability, and GDSs answered the searches. That kept search volumes away from airline systems.[2] With NDC and Modern Airline Retailing, the industry is moving to 100% Offers and Orders[5] — the airline creates every offer itself, so shopping traffic increasingly lands on airline systems.[2]

  1. Yesterday

    Shopping delegated to the GDS

    • Airlines file fares and distribute schedules & availability
    • GDSs build the offers and absorb the searches
    • The airline mostly sees bookings

    Who answers each search?GDS

  2. Today

    The transition

    • NDC offers flow alongside traditional GDS content
    • More and more searches reach airline systems
    • Look-to-book becomes the airline’s own problem

    Who answers each search?GDS + airline

  3. Tomorrow

    The airline in charge of shopping

    • 100% Offers & Orders: the airline creates every offer
    • Every search — human or AI agent — asks the airline
    • Retail-scale shopping capacity becomes a core airline capability

    Who answers each search?The airline

biztribution lets the airline take charge of shopping without its Offer & Order system carrying the load: every search answered on the airline’s behalf, from the airline’s own data, transparently for the traveller.

The agentic shift

One sentence. Thousands of searches. One ticket.

Tomorrow’s traveller won’t search — they’ll delegate. The agent re-runs the search around the clock across every date, connection and seller until the price appears.[4] IATA expects agentic AI to keep “continually modifying searches to seek the best deal.”[2]

requests per day handled by leading airline IT providers[1],[2]IATA white paper, 2025 · IATA Airlines, 2025
3–13 bn
daily requests at the largest metasearch engines[1],[2]IATA white paper, 2025 · IATA Airlines, 2025
100 bn
AI agents search continuously — erasing the natural peaks and troughs systems were sized for[3]PhocusWire (Gibergues), 2025
24/7
AI travel agent · standing requestillustrative simulation
 ▍

1

sentence typed

0

shopping requests

0

ticket booked

Illustrative simulation: a traveller asks an AI agent to find a trip from Singapore to Sydney for less than 450 Australian dollars. The agent re-runs searches across dates, connections and sellers for days, generating tens of thousands of shopping requests, until it finds a fare under the target and books one ticket.

Every one of those requests lands on someone's PSS — unless biztribution answers it on the provider’s behalf.

Calculate your impactHow it works

Sources

  1. [1]Look to Book — Managing search volumes while creating relevant offers for the customer — IATA white paper (14 airlines, 11 IT providers, 8 sellers), Oct 2025.
  2. [2]Toward a more efficient online shopping search — IATA Airlines magazine, Nov 2025.
  3. [3]The never-ending growth of flight search traffic: From travel agents to AI operators — PhocusWire — S. Gibergues, former VP digital search, Amadeus, Mar 2025.
  4. [4]Look-to-Book and the End of the Old Travel Tech Architecture — OAG — J. Burke, 2026.
  5. [5]Airline Retailing — the transition to 100% Offers and Orders (NDC, ONE Order) — IATA programme page, accessed Sep 2026.
  6. [6]Airline system look-to-book ratios soar, expected to go 10x higher — PhocusWire, citing Amadeus, 2015.

Look-to-book figures are industry estimates; the sources describe them as directional, and ratios vary widely by airline and channel. Published projections stop around 2030. The Singapore → Sydney agent is an illustrative simulation.

02 — How it works

One direction of data. Unlimited answers.

The provider — airline, hotel or any travel supplier — pushes the data it already owns and stays the single source of truth. biztribution ingests every update at high speed and answers every channel on its behalf. The reverse path simply does not exist.

  1. The provider is the single source of truth

    Airline, hotel or any travel supplier: every answer comes from data the provider creates, owns and pushes — ingested the moment it changes. biztribution never becomes a second version of the truth.

  2. We reply on the provider’s behalf

    biztribution answers shopping requests in the provider’s name — with the provider’s content, prices and business rules — exactly as the provider’s own systems would.

  3. Transparent to the traveller

    Travellers, OTAs and AI agents simply receive the provider’s answer, only faster. Nothing changes on their side: no new brand, no redirect, no different content.

Provider · single source of truth

  • SSIM schedules
  • Seat availability
  • Fares & business rules
  • Minimum connecting times
  • Taxes, surcharges & fees

High-performance ingestion

biztribution

engine

  • Search & shop8
  • Price & offer5
  • Network & audit3

Every channel · sees only the provider

  • Airline.com & apps
  • NDC offers
  • OTAs & aggregators
  • Metasearch
  • AI travel agents

⊘No reverse path — shopping traffic never reaches back into the provider.

push → ingest → answer → book

  1. 01

    Push

    The provider pushes schedules, availability, fares and rules as they change. Nothing is pulled from inside your perimeter.

  2. 02

    Ingest

    Highly performant data ingestion absorbs every update — from full schedule loads to individual availability and fare changes — so answers always reflect the provider’s latest data.

  3. 03

    Answer

    Scalable engines answer look-to-book traffic in milliseconds — in the provider’s name, with the provider’s content and rules.

  4. 04

    Book

    Only the shoppers ready to buy reach your PSS / Offer & Order system — for booking and payment.

03.1 — Solutions

One engine. Every look-to-book answer.

High-end computation that replies in milliseconds on behalf of the provider — from data the provider creates and owns, transparently for the traveller. Pick the solutions you need; they work alone or together — and every one is available as a web service.

Solution 01 · Availability

Reply with hundreds of availabilities in milliseconds.

Serve every availability request without loading your PSS or Offer & Order management system. Seat inventory is pushed by the airline, ingested instantly and answered by biztribution at retail scale.

Try it liveFlight inventory & prices
  • No read-only traffic reaching the PSS
  • Built for peaks, promos and metasearch bursts
  • Always consistent with airline-owned inventory
requestillustrative
› AVAIL MAD → JFK · 14 NOV · 2 ADT
ZZ6251 J4 C4 Y9 B9
YY091 J2 Y9 M7
ZZ6253 Y9 B6 H4
answered by biztributionms

03.2 — Performance

Fast on purpose. Proven on massive data.

We stress-test high-performance data ingestion and search with datasets far larger than any airline’s daily shopping needs. If it answers these in milliseconds, it answers yours faster.

Nobody computes travel data faster.

We have yet to meet a system that answers travel data faster than ours — and we publish the milliseconds so you can check. Every figure below is measured on live services, not modelled.

250M+

records

Maximum Permitted Mileage stress dataset

One record found in ≈10 ms of server time

45M+

ATPCO fare records

Searchable by carrier, tariff, fare class, fare type, category and rule

Full search in under a second

12,124

O&D pairs

Complete multi-airline network profile, 13 airlines in one shared space

Computed in real time — 573 ms end to end

Where do the milliseconds go?

1 lookup · 250M+ records · 58 ms total

Measured from Europe against our live demo: finding one record among 250 million returned in 58 ms — about 49 ms of that was the internet round trip.

Run it yourself.

Pick any two airports. We look up your pair first, then 9 more at random, each finding one O&D among 250M+ mileage records. Values are synthetic stress data — the speed is real.

Figures come from biztribution technology demos running dummy data on a real production environment. They are stress tests built to prove speed — every solution above runs on the same engine.

03.3 — Technology

Scales with your airline, not with your PSS.

biztribution is delivered as a service. You tell us what you need — redundancy, peaks, availability — and we design, run and scale the setup: independent services packaged in containers, each one scaling on its own, from a single airline to a multi-airline network, from today’s traffic to the agentic era.

Sized to your airline — and resized as it grows.

One airline’s direct and indirect shopping: a compact platform with room for peaks.

Your setup, run by us · 3 compute units

  • Compute unit 01

    AVPRGE

  • Compute unit 02

    AVRTTX

  • Compute unit 03

    PRSC
  • AVAvailability×2
  • PRPrices & Pricing Guru×2
  • RTRouting×1
  • SCSchedules & timetable×1
  • GEGeography×1
  • TXFees & taxes×1

PR added for this scope

Illustrative sizing. Real capacity is planned with each airline from its traffic profile and look-to-book ratio.

  • 01

    Independent services

    Availability, prices, Pricing Guru, routing, schedules, geography, fees & taxes and more run as separate services. We scale the ones your traffic stresses — pricing for a promotion, routing for AI agents — without touching the rest.

  • 02

    Fully managed, as a service

    Nothing to install or run on your side. You describe your needs — geographic redundancy, peak traffic, availability targets, regional preferences — and we choose and operate the right setup for them.

  • 03

    Scale in one step

    When your traffic grows or a peak is coming, we add capacity in a single step — new compute units join automatically, with nothing for you to do.

  • 04

    High-performance data ingestion

    Standards in, answers out: IATA SSIM schedules and minimum connecting times, ATPCO fares, taxes and carrier-imposed fees, IATA TTBS and worldwide geography — ingested as the provider pushes them.

  • 05

    Web services by design

    Every capability is a documented web service, ready to plug into your systems — one request at a time, or thousands in a single call.

  • 06

    Single or multi-airline

    One airline, an airline group or an interline network sharing a single space — the same engine, sized to your scope.

100%

Built and owned in-house

Our technology. Our IP. Your roadmap.

Every engine, service and data-ingestion pipeline at the core of biztribution is designed and built by our own team, and we hold the full intellectual property. No licensed black box and no vendor roadmap stand between your needs and our answer — so when you need something new, we can adapt, extend or build it, and commit to it.

  • Designed in-house

    Engines, services and data ingestion, end to end, built by our own engineers.

  • Full IP rights

    No third-party licences behind it, and no outside roadmap to wait for.

  • Shaped to your needs

    New capabilities, rules or integrations — decided and delivered by the people who built it.

You tell us

  • Geographic redundancy
  • Peak traffic
  • Availability targets
  • Regional preferences
  • Growth plans

We decide the setup

We design, run and scale it for you — delivered as a service, with nothing to install on your side.

03.4 — Web services

All of it is an API. Build whatever you need.

Every capability on this page is a documented web service: one request at a time, or thousands in a single call. That gives airlines three ways to move fast, and none of them comes with a fear of searches: every call is answered on the airline’s behalf, in milliseconds, without touching its PSS or Offer & Order system.

Option 1

We build it for you

Tell us the shopping experience you need: a low-fare calendar, anywhere-to-anywhere search, an AI-agent channel, an audit tool. We compose it from services already running in production.

Option 2

You build it on our web services

Your developers call the same services directly and build whatever you imagine for your airline.com, for your apps, for your partners or for your AI agents; without sizing your core systems for look-to-book or others.

Option 3

Your AI agents call it directly

Every capability is also an MCP endpoint, so assistants and agents discover the tools and ask for availability, prices, routings or taxes themselves. No bespoke connector, and still not a single call to your PSS.

Service catalogue

14 services · fully documented

  • Flight Availability

    Seat availability per flight

  • Flight Prices

    Full flight prices by cabin & experience

  • Personalized Prices

    Per passenger or party based on experience search, n-cheapest sorted

  • Pricing Guru

    Choose an O&D with associated experience,and it computes routing, best price, taxes & fees

  • Routing

    O&D and any-location (towns) routings

  • Timetable

    O&D timetables over a period

  • Flight Schedules

    Direct flights, O&D pairs, destinations from an origin, origins to a destination, expiring flights

  • Geography

    Locations, airports, metro areas, geographic search and towns!

  • Minimum Connecting Times

    Explain why flights connect or the reason why it does not

  • Fees & Taxes

    ATPCO based taxes & fees, tax information and refund & reuse of TFCs

  • IATA TTBS

    TTBS based applicable taxes & exemptions

  • Mileage

    IATA mileage by O&D and global indicator

  • Airline

    Airline reference data

  • Equipment

    Aircraft equipment reference data

Example: any location to any locationOne web service call
GET /api/routing/v1/FlightsBetweenLocations
  ?origin=Ronda&destination=Hallstatt
  &from=2026-03-10T00:00:00Z&to=2026-03-17T00:00:00Z
  &maxStops=1

Answered by biztribution on the airline’s behalf — zero calls to the PSS.

Build anything. Search without fear, our extremely efficient computation solutions happens where it adds value, not where it adds cost.

Ask one question or thousands at once — multi-airline by design, answering on your behalf from the data you own.

Try the live demosRequest API access

04 — Benefits for you

Built for the whole airline, not just IT.

Every team gains something different when look-to-book traffic moves off the PSS. Choose your perspective.

For your IT & operations

Free your PSS / OOMS resources

Millions of non-business, read-only transactions no longer hit your core systems. Production-ready biztribution engines answer them instead.

Your PSS focuses on booking and payment.

Use case

Free PSS / OOMS resources

Offload the PSS / OOM by replying to millions of read-only transactions with production-ready solutions.

Use case

Look-to-book ratios

Zero-latency technology absorbs look-to-book growth without the cost, throttling and capacity issues.

Use case

Flight audit

Spot flights about to expire and verify schedules — ideal for interline agreement audits.

05 — Your impact

See how much traffic leaves your PSS.

Look-to-book ratios keep climbing with NDC, metasearch and AI shopping agents. Move the sliders to your numbers.

160,000
20,000 : 1

Simplified model for illustration: every shopping request that does not end in a booking is treated as a read-only transaction biztribution answers instead of your PSS / OOMS. Averages assume a 30-day month.

Shopping requests / month

3.2B

Answered by biztribution

3.2B

Average requests / second

1.2K

Read-only load removed

100%

Your PSS today3.2B req/mo
Your PSS with biztribution — booking & payment only160K req/mo

06 — Recognition

Certified, funded and trusted by the industry.

From four European Commission Seals of Excellence to CDTI NEOTEC funding — built in Europe, for airlines everywhere.

  • EU Horizon 2020
  • CDTI NEOTEC
  • ENISA
  • Innovative SME
  • ATPCO
  • IATA SSIM
  • NDC

Who we are

A deep-tech company for travel & tourism.

biztribution is a deep-tech company focused on the travel & tourism industry, built by GDS and airline professionals, the people who ran distribution and airline systems for years before rebuilding them from scratch.

Mission

To help airline retailing improve its efficiency.

Vision

To provide cutting-edge technology that helps our customers, and new players, succeed.

  1. Oct 2024

    ATPCO Focus Summit+

    Exploring modern airline retailing with partners in Istanbul.

  2. Dec 2023

    ENISA startup certification

    Recognised as an innovative, scalable Spanish startup.

  3. Nov 2023

    ALTA AGM & Leaders Forum

    Latin American & Caribbean Air Transport Association.

  4. Sep 2022

    World Aviation Festival

    Finalist in the start-up competition.

  5. Jul 2022

    SantanderX Global Challenge

    Finalist among 400+ projects from 11 countries.

  6. Dec 2021

    Innovative SME Seal

    Spanish Ministry of Science and Innovation.

  7. Dec 2020

    CDTI NEOTEC

    Grant awarded by the Spanish Center for Industrial Technology Development.

  8. 2019 – 2020

    4× EU Seal of Excellence

    European Commission, Horizon 2020 — and funded under grant agreement 876748.

07 — Contact

Take the load off your PSS.

Tell us about your look-to-book traffic and the channels you serve. We'll show you what biztribution can answer on your behalf — in milliseconds.

  • The provider stays the single source of truth
  • We reply on your behalf — transparent to travellers
  • Everything available as web services — build without fear of searches
  • Production-ready, multi-airline engines

* Required.